In the age of consumer hyperconnectivity and social media , producing content worthy of shares, likes, comments, and upvotes is always the goal. Since humorous content tends to be the most commonly shared content, it can dramatically increase the odds of more viewership, or even going viral. Even though the most active social media sharers tend to be millennials or younger generations, people of all ages are susceptible to a well-executed GIF.
As meme culture continues to cement its place as a common mode of communication and centerpiece of social media, use it to your advantage. Social platforms, especially Twitter, provides the easiest forum where companies can leverage relatable meme and gif content for maximum exposure and engagement.
Especially if your content is centered around more serious, complicated, or even monotonous subjects, subtle comedic breaks are a great way to enforce your points. Ultimately, content is only as impactful as how much your audience understands it, and oftentimes, connects with it. The same basic idea can easily be tailored to content marketing to have a comparable impact.
Humor can add a much-needed element to content marketing regarding topics that are difficult to digest. For example, Appsumo , a business solutions website has sprinkled their content with running jokes featured throughout their website highlighting one of the most unanimously loved nouns in existence: tacos. Not only are tacos mentioned on almost all sections of their websites, but they have turned their customer review system from star ratings to taco ratings.
To follow suit, their content pieces centered around describing their tools and services also lighten their business-focused content by adhering to similar taco-inspired jokes:. The same strategy can also bring a degree of reprieve to the reader in content about serious or sensitive topics. For example, SPIDR TECH , a law enforcement tech company that helps police departments provide better customer service, has taken this approach to lighten the serious topics their content tends to focus on.
One blog post provides a step-by-step guide detailing how police should correspond with individuals who have filed police reports. This is followed by several detailed examples of what police-victim correspondence should include.
However, the names of the department and officers are adopted from a famed comedy television show, Parks and Recreation, to allude to well-known subplots of the show. These subtle, yet easily recognizable, light-hearted references make the overall blog more appealing and comprehensible to the reader. Despite its inherent shortcomings, content writers should not shy away from unleashing their funny sides.
Its subtle use can bring so much more in terms of customer engagement, public reception, and viewer consumption of your material. She is a native-born Los Angeleno recently relocated to Warsaw, Poland and spends most of her time at the gym, on an airplane, or online shopping. The month of December is full of holiday spirit, presents, lots of spending, but also reviews of the year Lots of people are The Story October Who else remembers that month?
I definitely do. And not just me — my whole You probably know that feeling when no one is answering your pitches for months and you decide to start Christmas and New Year are just around the corner. For some, that means a well-deserved rest but for others, In this case, the reader understands the real situation and is amused when the writer exaggerates it.
Steve Martin uses overstatement in this passage about dieting from his book Cruel Shoes :. When a writer uses a serious tone to discuss a ridiculous subject, that type of humor is satire.
This technique is popular with everyone from Shakespeare to Douglas Adams. In this essay, Swift pretends to propose that people should eat children to take care of the hunger problem and overpopulation at the same time:. I have been assured by a very knowing American of my acquaintance in London, that a young healthy child well nursed is at a year old a most delicious, nourishing, and wholesome food, whether stewed, roasted, baked, or boiled; and I make no doubt that it will equally serve in a fricassee or a ragout.
If you enjoy using humor in your writing or identifying it in books you read, you might get a laugh out of some different examples of humor or silly book puns.
All rights reserved. Woman laughing while reading funny literature. When we first meet him, the kids take him a puppy. Then he says his name is Charles Baker Harris, saying that he can read, in spite of his age. Author is showing her to be a very smart kid. Charles Dickens derives humor through characterization in his novel Great Expectations. The tone is serious, but there are humorous touches that punctuate the main action.
Gargery gets onto him. Another funny situation happens when Magwitch wants to sleep and asks Pip:. Humor is one of the most effective literary weapons to please the audience, as it develops characters and makes plots useful and memorable. Why I Write Poetry. Poetry FAQs. Get Published. Build My Platform. Find a Fiction Agent. Find a Nonfiction Agent. Write My Query. Sell My Work. Business of Writing. Breaking In. Be Inspired. Writing Prompts.
The Writer's Life. Writing Quotes. Vintage WD. From the Magazine. WD Competitions. Annual Competition. Self-Published Book. Self-Published Ebook.
Popular Fiction. Personal Essay.
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